It seems privacy is now officially part of companies' marketing discourses. Studies had already highlighted how consumers' perception of a company's privacy practices could make or break buying decisions. We saw privacy campaigns stem from privacy backlashes in recent years. But today, the GAFA giants are leveling up their privacy pitches, and with them, the public awareness.
Last month, Apple made its positioning clear to its competitors (and the public) with its privacy advertising campaign for its new App Tracking Transparency feature. Back in March, LinkedIn announced they would cease IDFA tracking. And with the end of third-party cookies and various "privacy initiative" announcements, Google has also taken a clear stance.
Whether or not these initiatives are mostly marketing or actually contributing to protecting individual's privacy, they will impact the development of privacy technologies. The online advertising industry is already looking at privacy-preserving mechanisms alternatives, from cohort analysis to differential privacy, to replace third-party cookies.
And, certainly, these changes won't remain limited to browser and mobile tracking practices. With customers' privacy awareness growing, the demands for privacy-preserving services and products will keep on increasing. Putting privacy on the strategic agenda is probably, more than ever, a safe bet for enterprises.
In this month's stories, you'll find a discussion on data privacy and ethical AI with data protection expert Behrang Raji, and resources on synthetic data for insurers. As usual, we shared our favorite readings on privacy and data protection.
Happy reading!
The Statice team
